When you hear the phrase "workplace language training” you probably think that we mean learning ESL for work (English as a Second Language). And while that is some of what we do, it isn’t all that we do, either! Because the truth is: at some point, every dealership will negotiate sales or service agreements with customers who speak little to no English. And when those customers walk through your door, you need to ensure language access and that the same level of service is provided. For one thing, because it is the right thing to do. For another, failure to do so exposes your business to compliance risks.
According to the Federal Trade Commission when automotive deals are negotiated in another language, the associate has to provide document translation services in the same language. Meaning that all warranties, itemized product disclosures, contracts and manuals must all be translated and also clearly explained to the buyer to remain in compliance with the law. Which means that dealerships assume the risk when bilingual sales associates negotiate with customers.
Most common preventable mistakes:
Most dealerships assume that compliance just means including the correct disclosures on the appropriate contracts. And although it is valid, regulators are looking to determine: how the contract was explained? What language was used during negotiations? And did the customer fully understand the terms when they were explained? Our trainings can help your bilingual sales associates, and native English speakers avoid:
- Unintended misrepresentation during sales or service negotiations
- Miscommunication or misunderstandings on financing
- Internal confusion regarding customer needs
- Fines, lawsuits and contract disputes
What does workplace language training cover?
Bilingual sales associates, and ESL car salesmen are highly desired in the hiring process. Because they can deliver service and sales to a wider population of paying customers. But your dealership takes on the responsibility of ensuring that they remain in compliance in the auto industry. Our corporate ESL trainings help your team learn how to:
- Clearly explain all related financing, warranty and service details
- Understand and use auto-industry appropriate terminology
- Avoid slang or idioms that confuse non-native English speakers
- Communicate the associated legal obligations & risk involved with the purchase
Language access starts here
The bottom line is: communication barriers are more than just bad for business. They are a legal liability, for which your car dealership is responsible. So regardless of whether you are dealing with service customers in the lot, a tech in the shop, or vendors on the phone: you assume the risk. You cannot wait until someone files a lawsuit, or the attorney general requests a meeting. You need to be proactive, and ensure that your bilingual sales associates meet compliance standards.
Language access means that everyone has the right to understand, and be understood. And our workforce language training is 100% customizable to meet your needs! Through our high-quality, LIVE webinar classroom, your team gets to learn what you need them to. Whether it’s customer service skills trainings, document translation for your sales team, or how to explain services for your mechanics - it all starts here.
Our interactive and engaging In-Person and Online Corporate Language Training provides English Classes for Companies online and on-site with live highly qualified native-speaking language instructors. We offer Real-Time Private and Group Corporate English Language Training. Get a Free Quote for your Industry Specific Onsite or Online Corporate English Training for employees.
